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What Is Digital Marketing? The Complete Guide




In this day and age, a world without the internet is unimaginable. With over 4.5 billion active users across the globe, the web has become the main hub for sharing and disseminating information - whether it’s updates about family, news in science and politics, or entertainment passed between friends.


This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web - with website creation, social media, and online ads largely taking the place of billboards, cold calls, and print ads.


In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.


Benefits of Digital Marketing


Every company - from large international organizations to independent brick-and-mortar stores - can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:


  • Building brand awareness by putting your stamp on the web

  • Engaging prospective customers and generating leads

  • Deepening customer relationships and building a loyal customer base

  • Guiding customers through the marketing funnel, from the first touchpoint to the sale



Types of Digital Marketing


Digital marketing isn’t a single practice but is the sum of several elements. Some of the most common examples of digital marketing include:



  • Search engine optimization (SEO)

  • Content marketing

  • Social media marketing

  • Pay-per-click (PPC)

  • Video Marketing

  • Affiliate marketing

  • Influencer Marketing

  • Email Marketing

  • Mobil Marketing

  • Online PR

    While this may seem like a lot, remember that you don’t need to implement each of these practices. However, it’s important that you familiarize yourself with them so that you gain a better understanding of which methods should go into your own marketing strategy.


  1. Search Engine Optimization (SEO): This involves optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords. It focuses on improving organic (non-paid) search engine results to increase website visibility and traffic.

  2. Content Marketing: This strategy revolves around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action through blog posts, videos, infographics, and more.

  3. Social Media Marketing: This involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a product or service. It's a way to engage with existing customers and reach new ones, fostering brand awareness and sometimes direct responses through advertising or organic interactions.

  4. Pay-Per-Click (PPC) Advertising: PPC is a model of Internet marketing where advertisers pay a fee each time one of their ads is clicked. This is a way of buying visits to your site rather than attempting to “earn” those visits organically. Google Ads is one of the most popular PPC platforms.

  5. Email Marketing: This type of marketing involves sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans.

  6. Affiliate Marketing: This is performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

  7. Influencer Marketing: Brands collaborate with online influencers to market products or services. Influencers have a large audience and can persuade others by virtue of their authenticity and reach.

  8. Mobile Marketing: This includes marketing activities through mobile devices, such as smartphones and tablets, often using features like location services and push notifications.

  9. Video Marketing: This involves using video content to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

  10. Online Public Relations: This involves activities aimed at increasing the online presence of a business or brand through digital publications, blogs, and other content-based websites. It's like traditional PR but in the online space.

Each of these activities has its own unique set of techniques, tools, and platforms, and they can be used in various combinations depending on the marketing goals of a business. The choice of activities often depends on the target audience, budget, industry, and marketing objectives. This is where Mosaic Marketing can help by giving you the proper guidance in reaching your target audience.

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